Senior Analyst, SEO

Responsibilities

• Provide SEO reports including data pulling, analysis, insights, and presentations
• Lead technical site analysis, competitive analysis, and content audits
• Audit websites to create technical, creative, and CRO recommendations
• Prioritize tasks based on effectiveness and implementability
• Present findings and back up recommendations with hard data
• Develop content recommendations and technical analysis presentations
• Support marketing in developing SEO case studies, white papers, and blog posts
• Collaborate with creative and development teams to ensure proper implementation
• Translate business goals into successful SEO strategies
• Decide upon final keyword lists with minimal supervision
• Collaborate with social, SEM, and offline marketing teams

Requirements

• 2+ years of experience in SEO or SEM
• Familiarity with keyword research, reporting, and link building tools
• Expertise with technical SEO tools such as Ahrefs, Screaming Frog, or Lumar
• Proficiency with Adobe Analytics or Google Analytics
• Expertise with Microsoft Excel, Word, and PowerPoint
• Excellent research, writing, and presentation skills

Preferred Qualifications

• Understanding of basic web development and HTML
• Knowledge of local SEO, mobile SEO, and SMO concepts
• Knowledge of eCommerce SEO concepts
• Experience with project management tools

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance and disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits

About the Company

KINESSO is a technology-driven performance marketing agency providing actionable growth through optimization, analytics, AI, and experimentation.