Senior Analyst, Paid Media - CTV

Responsibilities

• Execute global CTV campaigns with diverse goals including subscriber acquisition, installs, and tune-ins
• Lead CTV planning and media buying across specific territories and brands to drive ROI-focused growth
• Manage CTV strategists and managers to ensure flawless execution and adherence to best practices
• Optimize campaigns to generate efficient conversions and cost-per-acquisition
• Partner with the Acquisition Strategy team to build targeting and executional recommendations
• Stay abreast of market trends and identify new betas and technologies to advance the CTV offering
• Maintain strong professional relationships with internal cross-functional teams and external media vendors

Requirements

• 1-2+ years of hands-on paid media experience, with at least 1 year specifically in CTV
• Experience using self-service media buying tools such as Amazon DSP
• General understanding of Connected TV (CTV) and OTT landscapes
• Strong analytical skills with the ability to link media outcomes to business results
• Proficiency in Microsoft Excel and Microsoft Office systems
• Excellent troubleshooting, QA, and project management skills
• Bachelor’s Degree preferred

Benefits

• Paid Family Care for parents and caregivers (12 weeks or more)
• Monetary assistance for adoption, surrogacy, and fertility
• Tuition assistance and Employee Assistance Programs
• Flexible working arrangements and 'Work Your World' program
• Comprehensive paid time off including flexible vacation, sick days, and volunteer days
• Matching gifts programs

About the Company

Starcom is a global communications planning and media leader and a storied innovator within the Publicis Groupe network. We partner with the world's leading brands to harness the transformative power of data and technology to drive business outcomes.