Senior Analyst

Responsibilities

• Design and implement ML models including causal lift, media mix modeling, regressions, and forecasting to evaluate campaign effectiveness
• Lead hypothesis-driven experimentation and lift analysis using A/B tests, brand studies, and holdout samples
• Embed generative and agentic AI (LLMs, AutoML) into analytics workflows for rapid prototyping and insight summarization
• Build self-service tools, dashboards, and automated pipelines to streamline repetitive analytical tasks
• Collaborate with engineering teams to productionize ML models using cloud-based deployment, containerization, and CI/CD
• Conduct insight presentations to help business teams translate model outputs into optimized campaign strategies
• Maintain model accuracy through continuous monitoring, retraining, and performance tracking

Requirements

• 3–6 years of experience in applied data science, media analytics, or marketing analytics
• Strong practical experience building ML models such as lift testing, MLM, time-series forecasting, and customer segmentation
• Proficiency in Python (pandas, scikit-learn, PyTorch/TensorFlow) and SQL
• Experience with generative AI tools including HuggingFace, OpenAI, and LangChain
• Knowledge of cloud platforms (GCP, AWS, or Azure) and containerization (Docker/Kubernetes)
• Familiarity with CI/CD pipelines and marketing data domains like attribution and media spend

Preferred Qualifications

• Hands-on experience with Media Mix Modelling (MMM) and Multi-Touch Attribution (MTA)
• Knowledge of advanced causal frameworks such as Shapley or uplift models
• Experience with model orchestration tools like Airflow or Prefect and monitoring frameworks like MLflow
• Familiarity with real-time or batch feature pipelines and feature stores

About the Company

dentsu is a global leader in innovation, exploring new ways to reach, engage, and nurture relationships with audiences. We drive a multiplier effect for clients through Integrated Growth Solutions, focusing on sustainability, fearless transformation, and collaborative teams.