Senior Analyst, Customer Analytics

Responsibilities

• Analyze guest and member behavior across acquisition, engagement, retention, churn risk, and lifetime value.
• Measure loyalty program performance, including member growth, frequency, redemption, and incremental impact.
• Evaluate campaign, journey, and offer performance across owned and paid channels to identify personalization opportunities.
• Build and refine KPI frameworks that link customer behavior to business outcomes across the guest journey.
• Write complex SQL to extract, join, and analyze customer, clickstream, and transaction datasets.
• Develop scalable reporting and dashboards using Tableau or Power BI.
• Partner with product, marketing, and IT teams to embed customer insights into roadmaps and experience decisions.
• Present findings and actionable recommendations to senior stakeholders and executive leadership.

Requirements

• Bachelor's degree in analytics, statistics, economics, marketing, business, or a related field.
• 5–7 years of experience in customer, loyalty, CRM, or digital analytics.
• Strong SQL skills with hands-on experience querying large datasets.
• Experience with cloud data platforms such as Redshift, Snowflake, or Databricks.
• Proficiency in Tableau and/or Power BI.
• Proven track record of analyzing customer segmentation, lifecycle, and campaign performance.
• Strong communication skills with the ability to translate complex data into business narratives.

Preferred Qualifications

• Experience with Adobe Experience Platform (RTCDP, AJO, CJA).
• Proficiency in Python or R.
• Experience in QSR, retail, ecommerce, or high-volume transactional environments.
• Knowledge of experimentation, personalization measurement, and AI/LLM tools applied to analytics.

Benefits

• Medical and Life insurance plans.
• Pension/401K/RSP.
• Competitive bonus and mobility allowance.
• Tuition reimbursement.
• Company holidays and volunteering time.

About the Company

Subway is a global leader in the QSR industry, supporting thousands of franchisees around the world. We are a dedicated team of professionals focused on growing franchisee profitability, strengthening our brand, and creating long-term value through innovation and data-driven decision-making.