Senior Analyst, Consumer Insights

Responsibilities

• Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies
• Assist with primary research studies from start to finish, including research design, writing surveys and discussion guides, fielding, analyzing and interpreting results, and compiling presentations
• Play a key role in administering and operating a complex, portfolio-wide brand tracking study, partnering with vendors to oversee regular fielding, incorporate questions from stakeholders, interpret results, and flag potential issues
• Synthesize information from multiple data sets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends
• Contribute to story-driven, executive-friendly presentations
• Assist with team project management and administrative duties as needed

Requirements

• 2+ years of experience with primary research, preferably in media, entertainment, or a related industry
• Ability to learn various tools and interfaces for conducting research and visualizing results (e.g., Qualtrics, MRI, YouGov, DisplayR, etc.)
• Excellent written and verbal communication skills
• Attention to detail and strong analytical skills
• Excel and PowerPoint proficiency
• Bachelor’s degree in business, communications, marketing, psychology, social sciences, or a related field

Preferred Qualifications

• Experience supporting ongoing brand tracking programs
• Comfort using AI-assisted methodologies & resources to execute research
• Proficiency with tools including SPSS, R, or Python for statistical analysis

Benefits

• Medical, dental and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Various discounts and perks

About the Company

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment.