Senior Advisor, Marketing Analytics

Responsibilities

• Own recurring marketing performance reporting for senior leadership, ensuring accuracy and executive-ready narratives.
• Integrate and reconcile data across CRM, marketing automation, web analytics, and media platforms to measure ROI and lead funnels.
• Design and maintain executive dashboards focused on channel mix, spend, conversion rates, and campaign outcomes.
• Develop scalable measurement frameworks, including consistent taxonomy, tagging requirements, and reporting templates.
• Advance marketing impact measurement through attribution, cohort analysis, and A/B testing to guide budget optimization.
• Partner with Digital and Demand teams to optimize paid media performance across search, display, and social channels.
• Operationalize website and content analytics using GA4 to monitor user journeys and landing page performance.
• Build automation and AI-assisted analytics workflows, such as anomaly detection and automated KPI commentary.

Requirements

• Bachelor’s degree in Business Analytics, Data Science, Statistics, Marketing Analytics, or equivalent practical experience.
• 7+ years of experience in analytics or business intelligence with strong reporting and data visualization expertise.
• Advanced proficiency in Power BI, including semantic models and DAX.
• Strong SQL skills; proficiency in Python or R is preferred for automation and statistical analysis.
• Deep understanding of attribution models, experimentation methods, and A/B testing.
• Experience with GA4 and web analytics.
• Excellent communication skills with the ability to influence stakeholders and tell a clear story with data.

Preferred Qualifications

• Experience with data warehouse or lakehouse concepts such as MS Fabric.
• Experience using GenAI tools to accelerate insight generation or applying ML techniques like forecasting and propensity modeling.

About the Company

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, and technology to thrive in a digital world through modern authentication, access, and identity governance solutions.