Senior Adobe Application Consultant

Responsibilities

• Bridge the gap between technology and marketing strategies by translating business objectives into technical requirements for Adobe solutions
• Configure and implement customized business rules, automations, and new features within Adobe marketing platforms
• Drive adoption of internal enterprise marketing tools and Adobe applications across client bases
• Utilize Adobe Experience Platform (AEP) to build data audiences and manage segments
• Troubleshoot and resolve technical issues within existing Adobe applications
• Collaborate with cross-functional teams including developers, architects, and data specialists to ensure seamless solution delivery
• Conduct rigorous testing and UAT to ensure the quality and reliability of implementations

Requirements

• 5-8 years of experience in application consulting, marketing technology, campaign operations, or CRM
• Hands-on experience with campaign execution, configuration, and marketing automation workflows
• Subject matter expertise in at least one major platform such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, or Braze
• Advanced understanding of the full campaign lifecycle: requirements, build, QA, deployment, and optimization
• Ability to develop and execute UAT tests at the campaign or programme level
• Strong understanding of customer journeys, segmentation, and lifecycle communications
• Experience working with cross-functional technical and marketing teams
• Knowledge of data usage for audience selection, validation, and segmentation

Preferred Qualifications

• Relevant platform certifications such as AJO, Adobe Campaign, or Braze
• Strong passion for Marketing Technology and AI developments

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. Working alongside partners like Adobe, AWS, and Google, we lead clients in business transformation and marketing modernization through a unified global operating unit.