SEM Specialist

Responsibilities

• Manage and maintain keyword lists, match types, and search terms
• Build and run ad copy experiments to improve CTR and relevance
• Support landing page experiments to improve conversion rate
• Analyze Google Ads performance to identify optimization opportunities
• Add and maintain negative keywords to reduce wasted spend
• Monitor performance by device, region, and query
• Assist with bid adjustments and budget pacing
• Validate conversion tracking and flag data or tagging issues

Requirements

• 1–3 years of hands-on experience managing Google Ads campaigns
• Strong analytical mindset and comfort working with performance data
• Experience running ad copy and landing page tests
• Solid understanding of keywords, match types, and Quality Score
• Detail-oriented, organized, and comfortable owning execution

Preferred Qualifications

• Experience with large-scale or high-volume accounts
• Exposure to SQL, analytics tools, or experimentation frameworks
• Interest in growth, product, or performance marketing

About the Company

FlightHub Group is an ambitious team behind FlightHub and Justfly, two of the top-ranked travel agencies in North America, serving over 3 million customers per year.