SEM Manager

Responsibilities

• Independently manage and optimize SEM campaigns across Google and Microsoft Ads
• Use performance data to form hypotheses and apply optimizations to improve ROI and conversion quality
• Design and run A/B tests, defining success metrics and expected outcomes
• Build and maintain channel-level reports and dashboards using tools like Looker
• Work with Data and Martech teams to ensure accurate tracking and effective use of the MarTech stack
• Collaborate with Localisation, Creative, and Brand teams on creative strategy
• Contribute to SEM and broader marketing strategy through insights and experimentation

Requirements

• 4+ years of SEM experience in high-growth B2C environments
• Experience with subscription-based models
• Proven ability to scale growth efficiently (LTV/CAC) across diverse regions
• Deep expertise in Google Ads operations, bidding strategies, and automation
• Strong analytical fluency with Looker, Snowflake, and attribution systems
• Experience designing A/B, geo, and incrementality tests

About the Company

Preply is a category-defining Ed-Tech company that helps people discover the perfect tutor and craft personalized learning journeys. Having reached unicorn status, Preply is transforming education through human-led, AI-enhanced learning for millions of users worldwide.