Segment Marketing Manager, Vice President

Responsibilities

• Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs
• Define segment strategy, target customer definitions, jobs to be done, and messaging architecture
• Translate segment insights into product marketing opportunities and influence roadmap prioritization
• Lead go-to-market strategies for new products and features, including positioning and launch plans
• Orchestrate channel strategies across owned, paid, and earned media, including budget management
• Drive cross-functional teams to deliver marketing across the entire customer lifecycle

Requirements

• 7 or more years of marketing experience with expertise in strategy roles
• 4-year degree in Marketing, Advertising, Communications, Digital/Technology, or Business Management
• Data-driven and analytical mindset with a focus on quantifiable business results
• Strong storytelling skills to communicate strategies and results to executive stakeholders
• Proficiency in Microsoft Excel and PowerPoint

Preferred Qualifications

• Experience managing multiple initiatives simultaneously within tight deadlines
• Proven ability to influence others and achieve results in a highly matrixed organization
• Excellent written and verbal presentation skills
• Ability to thrive in environments with continuously changing priorities

About the Company

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.