Segment Marketing Manager, Energy

Responsibilities

• Develop and execute segment marketing strategies and go-to-market plans to increase brand recognition and demand in the energy sector.
• Partner with Segment and Product Managers to define and communicate clear value propositions for new and existing customers.
• Create sales enablement materials, including battle cards, case studies, and demo videos, to support customer-facing teams.
• Design and implement integrated, multi-touch marketing campaigns that engage users across the entire customer journey.
• Conduct market research to monitor industry trends, assess prospective markets, and identify future opportunities.
• Collaborate with global cross-functional teams to align marketing plans with commercial targets and product positioning.
• Analyze engagement data to segment users and deliver targeted marketing and sales communications.

Requirements

• Minimum of 7 years of experience in a mid-to-senior level B2B marketing role within a fast-paced environment.
• Experience working in or adjacent to the upstream energy sector (geothermal, oil, or gas highly regarded).
• Proven experience marketing complex or highly technical products.
• Tertiary qualification in Business, Marketing, or a technical degree related to the Energy sector.
• Demonstrated experience collaborating within global teams and across multiple regions.
• Strong interpersonal skills with the ability to influence senior leaders and diverse stakeholders.

Benefits

• Competitive salary and flexible working arrangements.
• Continuous learning and career growth opportunities.
• Employee share purchase plan (available in most locations).
• Paid volunteer day each year.
• Rewards and recognition programs and culture & wellbeing initiatives.
• Access to vibrant office hubs with community events and social activities.

About the Company

Seequent helps organisations understand the underground, providing the confidence to make better decisions faster. We build world-leading technology at the forefront of Earth sciences, helping customers develop critical mineral resources sustainably, design better infrastructure, and source renewable energy. We operate in over 145 countries and are part of the Bentley Systems family.