Seeding Program Manager

Responsibilities

• Manage relationships with 300+ vetted makeup artists and prestige content creators across Australia
• Oversee the full creator lifecycle from vetting and onboarding to long-term engagement and retention
• Coordinate end-to-end fulfillment logistics including inventory management, kitting, and bespoke packaging
• Partner with L'Oréal Luxe brand leads and internal creative teams to align seeding programs with brand objectives
• Maintain full commercial accountability for creator budgets, resource allocation, and ROI reporting
• Execute an annual activation calendar including major seedings and high-end events and workshops
• Review creator briefs and post-campaign analyses to ensure luxury brand standards are met

Requirements

• 3+ years of experience in influencer marketing, product seeding, luxury brand PR, or creator community management
• Proven ability to manage complex, multi-stakeholder logistics and inventory tracking
• Proficiency with social media platforms (TikTok, Instagram, YouTube) and influencer tools like Traackr or CreatorIQ
• Strong interpersonal skills for building relationships with talent, agents, and senior stakeholders
• Exceptional organizational skills and attention to detail for managing multiple campaigns and custom requirements
• Commercial acumen with experience owning and reporting on creator budgets and ROI
• Strong eye for luxury and beauty aesthetics

Preferred Qualifications

• Experience managing or transitioning large-scale creator programs or loyalty communities
• Familiarity with bespoke fulfillment processes and premium white-glove delivery tracking
• Established network within Australia's prestige beauty or professional makeup artist ecosystem

About the Company

Wavemaker, part of WPP, reshapes consumer decision-making through media, content, and technology. WPP Media is an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale.