Search Manager

Responsibilities

• Day to day optimization and management of search campaigns working towards defined KPIs
• Develop SEM strategy and tactics for campaign and deliver the campaign management
• Generating reports and insights from campaigns and communicating these to the team and clients
• Building strong relations with team members with clear and effective communications
• Coordinate with other teams for integrated insights and client business proposals
• Implementation of single and multi-variant tests to increase campaign efficiency
• Build account structure, optimizations, testing, tracking and overall management

Requirements

• 4-6 years hands-on experience managing paid search campaigns
• Good understanding of Google, Bing, SA360 & Google Analytics
• Fluent in written and spoken English, Traditional Chinese & Simplified Chinese
• Bachelor's degree in advertising, marketing, business administration, or communications preferred
• Proficient in Microsoft Excel and dashboard manipulation
• Strong analytical, organizational, and time management skills

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.