Search Engine Marketing (SEM) Analyst

Responsibilities

• Create, execute, and optimise paid search campaigns across Google and Microsoft
• Drive performance for Retail portfolios including Qantas Marketplace, Qantas Wine, and Qantas Shopping
• Maximise financial outcomes while effectively pacing monthly budgets
• Collaborate with internal Marketing and Commercial stakeholders to provide input into search strategy

Requirements

• 2+ years of Search Engine Marketing experience
• Hands-on experience with Search Ads 360, Google Ads, Microsoft Ads, and Google Merchant Center
• Understanding of paid search mechanics, e-commerce, and product feeds
• Proficiency with competitor tracking and measurement platforms
• Advanced numerical literacy and analytical troubleshooting skills
• Strong communication skills to translate technical data into business insights

Preferred Qualifications

• Prior history managing Google Shopping
• Experience with AI Max, Performance Max, and LLM adoption in workflows

Benefits

• Heavily discounted air travel for employees, family, and friends
• 18 weeks paid parental leave
• Access to various retail, food, and wellbeing discounts
• Salary packaging options

About the Company

Qantas Loyalty is an integral part of the Qantas brand, dedicated to providing unparalleled value and benefits to its members through a rewarding ecosystem.