Search and Social Media Manager

Responsibilities

• Develop market search and social media strategy and framework with defined objectives
• Plan and implement social content calendars and search strategies to drive web and store visits
• Ensure optimal reach, engagement, and frequency across social platforms
• Manage outreach to bloggers and influencers
• Plan and implement search engine optimisation (SEO) for the country
• Monitor social media reactions, comments, and queries, especially during crises
• Measure, report, and follow up on results of all search and social media activities
• Ensure all executions align with IKEA Brand Values and identity guidelines
• Contribute to budget planning, monthly reconciliation, and re-forecasting
• Provide online user insights and analytics to support local marketing plans

Requirements

• Deep knowledge of social media platforms and media technicalities
• Deep knowledge of search engine marketing (SEM) and optimisation (SEO)
• Experience with budget management and monitoring KPIs
• Flair for social media content production and copywriting
• Ability to work in a fast-moving, stressful environment
• Knowledge of relevant artificial intelligence (AI) platforms
• Proficiency in job-related software and social media tools

About the Company

The IKEA vision is to create a better everyday life for the many people. We operate in Singapore, Malaysia, and Thailand as part of the Ikano Group, the only IKEA franchisee owned by the Kamprad family that founded IKEA.