Sales Rep Direct Channel

Responsibilities

• Manage the income, profitability, and planning of regional retail, cash carry, key account, and distribution channels.
• Define and align regional commercial strategies with brand goals to capture business opportunities.
• Lead and motivate the local merchandising team to ensure high-quality execution and training.
• Oversee trade marketing activities and ensure promotional efforts are implemented effectively at points of sale.
• Monitor performance indicators including Sell-in, Sell-out, Positivation, DOH, and POS Execution.
• Analyze the competitive environment, consumer trends, and competitor campaigns to inform decision-making.
• Control regional budgets and commercial investments in accordance with company procedures.

Requirements

• Bachelor's degree in Business Administration, Marketing, or Economics.
• Minimum of 3 years of experience in a commercial or sales role.
• Strong knowledge of distribution channels and commercial pillars.
• Understanding of state tax management.
• Proficiency in Microsoft Office.
• Availability for business travel throughout the region during working hours.

Preferred Qualifications

• Proven experience in people management and leading merchandising teams.
• Strong behavioral competencies including resilience, emotional balance, and leadership.
• Ability to manage financial returns on point-of-sale investments.

About the Company

Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries.