Sales Lead

About the Company

Focal is a San Francisco-based robotics company creating a world where comfort is personal, effortless, and sustainable. Through AI-enabled hardware, our personal comfort system delivers targeted, autonomous warmth while eliminating the energy and cost inefficiencies of traditional heating systems.

Responsibilities

• Own the Southern California market and build the pipeline from scratch
• Identify restaurant groups, hospitality operators, and multi-unit chains through account-based campaigns
• Develop target account lists, research stakeholders, and build multi-threaded relationships
• Represent Focal at industry events and build a local network in hospitality and food & beverage
• Contribute to hiring decisions and onboarding for future reps as the market scales

Requirements

• 4–8 years of B2B sales experience with a track record of complex, multi-stakeholder deals
• Proven experience in account-based selling and disciplined outreach
• Deep familiarity with the Los Angeles, Orange County, and San Diego markets
• Existing relationships in hospitality, food & beverage, or real estate are a strong plus
• Ability to thrive in ambiguity and build pipeline in new territories
• Early management instincts and desire to build a team