Sales Director

About the Company

Sona is the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

Responsibilities

• Lead, coach, and develop the AE team, setting the standard for how we sell and how we win
• Own pipeline generation as a core discipline and build the outbound engine that feeds sustainable growth
• Bring sales rigour to how the team qualifies, runs, and closes complex, multi-stakeholder, multi-threaded deals
• Get into the detail of live deals - the champion, the business value, the competition, and where the next push needs to come from
• Set the operational rhythm of the team: pipeline reviews, forecasting, hiring, and coaching cadences
• Own how the team is built, hiring high-quality reps and raising the bar as we scale
• Partner with marketing on demand generation, and with product and customer teams to keep the sales motion sharp
• Bring AI-first thinking to how the team sells, using AI tools to improve prospecting, deal intelligence, and rep productivity

Requirements

• Experience building or significantly scaling an AE team
• Experience working in environments with high targets and high performance expectations
• Proven track record of building pipeline generation engines
• Strong coaching skills with a focus on rep development
• High level of operational rigour and execution
• Experience in a high-growth start-up or scale-up environment
• Genuine curiosity about customers and the frontline market

Preferred Qualifications

• Experience selling into frontline sectors (social care, hospitality, retail)
• Background in workforce management, HR tech, or adjacent enterprise SaaS

Benefits

• Base salary: £120,000 - £150,000
• Share options
• 35 days annual leave
• Extra day of leave for every year of service
• Pension contributions matched up to 5%
• Comprehensive health insurance
• Enhanced parental leave & pay
• Workplace nursery scheme
• Annual all expenses paid team retreats
• Macbook and home office equipment budget
• Professional development budget