Sales Director

Responsibilities

• Define, execute, and develop sales and product strategy for profitable growth
• Drive market expansion through key account management and distribution channels
• Lead and develop an international team of 14 sales, service, and product professionals
• Manage major customer relationships and complex commercial negotiations
• Own product management, including portfolio optimization and business case development
• Drive business development in high-safety culture regions like Nordic, DACH, and Benelux
• Ensure operational excellence through structured processes and disciplined CRM usage
• Oversee marketing strategy for the business unit in cooperation with the marketing department

Requirements

• MBA, MSc in Economics, or equivalent business-oriented educational background
• Senior B2B sales leadership experience in an industrial or technical environment
• Strong strategic mindset with a hands-on execution approach
• Solid technical understanding of technical products and solutions
• Proven people leadership and coaching skills
• Fluency in English and German; Danish is an advantage
• Willingness to travel approximately 60–80 days per year

About the Company

BROEN-LAB A/S is a Danish manufacturer of laboratory fittings and emergency shower systems designed to enhance employee safety in high-risk working environments. Their products are used by leading pharmaceutical companies, universities, and hospitals worldwide. Part of the U.S.-based LI Enterprises group, the company is committed to innovation, quality, and sustainability.