Sales Controller

Responsibilities

• Support end-to-end sales forecasting, ensuring accuracy and alignment with business targets
• Analyse sales performance, pipeline health, conversion rates, and margin trends
• Provide weekly and monthly reporting packs for senior leadership
• Act as a trusted advisor to the BD Excellence Director and sales leadership team
• Oversee sales processes, CRM discipline, and data quality
• Drive continuous improvement across sales operations and performance management
• Act as CRM subject matter expert, managing configuration, user access, and data standards
• Develop dashboards, KPIs, and tools to enhance sales productivity

Requirements

• Hands-on experience administering a major CRM platform
• Experience with dashboard building and reporting tools
• Strong sales analytics and forecasting capabilities
• Proficiency in Excel, CRM systems, and reporting tools like Power BI
• Experience in forecasting, pricing, margin analysis, and commercial modelling
• Ability to interpret complex data and communicate insights to non-financial stakeholders
• High attention to detail and disciplined approach to governance

Preferred Qualifications

• Experience in B2B sales environments such as logistics, manufacturing, technology, or professional services

Benefits

• 25 days annual leave plus 8 bank holidays
• Life Assurance (4x annual salary)
• Employee Assistance Programme (wellness and legal support)
• Eye Care Vouchers
• Reward & Recognition programmes
• Access to over 50 retailer discounts

About the Company

Culina Group is a leading UK 3rd party food & drinks logistics provider offering dedicated and shared user warehousing and distribution solutions.