Retention Manager

About the Company

OpenPlay is a leading multi player skill-based gaming company in the real money gaming space and is part of the Nazara Group. The company provides a culture of empowerment, openness, and collective ownership, aiming to be India’s largest vernacular social gaming platform through product innovation and data-driven player lifecycle management.

Responsibilities

• Plan and deliver CRM strategies across campaigns to encourage customer retention and loyalty
• Track and improve key metrics related to SMS, Emails, and Push notifications
• Ensure right messaging is communicated on the right channel
• Identify new features and improvements related to CRM channels
• Build custom segments and journeys to improve retention and user activation
• Prepare and present marketing performance and commercial KPIs
• Work with the product team to integrate necessary events on MoEngage for customized communication
• Establish frameworks, ground rules, and best practices for CRM channels
• Plan and implement A/B tests to experiment with campaign content, channel, frequency, and cohorts

Requirements

• Graduate from a top institute
• MBA or equivalent qualification
• 3+ years of overall experience
• 1+ years of relevant experience in CRM
• Hands-on experience with MoEngage or common CRM tools (SMS, Email, WhatsApp, Push notifications)
• Strong analytical abilities to derive actionable insights from consumer data

Preferred Qualifications

• Prior experience in the gaming industry