Retail Media Specialist

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.

Responsibilities

• Set up, manage, and optimize retail media campaigns on marketplaces like Bol.com and Amazon and retailers like Albert Heijn and Jumbo
• Analyze and optimize campaigns using analytical skills and data insights
• Create insightful reports and analyze trends using advanced data analysis tools and AI insights
• Develop persuasive campaign proposals for clients regarding marketplaces and retailers
• Convert media and sales data into concrete advice to boost client sales
• Measure the impact of retail media investments with clear ROI reporting

Requirements

• HBO/WO level of professional and intellectual thinking
• Fluency in Dutch (written and spoken)
• Passion for online marketing, e-commerce, digital media, and data
• Strong analytical skills with the ability to derive insights from data
• Result-oriented and proactive mindset
• Curiosity regarding Artificial Intelligence and its impact on e-commerce

Preferred Qualifications

• Experience with retail media platforms
• Knowledge of AI applications in retail media