Retail Marketing Specialist

Responsibilities

• Plan, manage, and monitor marketing budgets and calendars
• Execute multi-channel campaigns across digital, in-store, print, and PR channels
• Plan and oversee in-store events, product launches, and corporate/brand activities
• Collaborate with agencies, suppliers, and partners to deliver campaigns effectively
• Conduct market research and leverage customer insights to drive marketing strategies
• Monitor campaign performance and provide actionable insights to optimize future strategies

Requirements

• Bachelor's degree in marketing, Business, or a related field
• Minimum 7 years of experience in marketing, preferably with retail exposure
• Strong communication, collaboration, and analytical skills
• Proactive, creative, and results-driven problem solver
• Expertise in brand management, budgeting, and campaign execution

About the Company

Yardstick Marketing is a boutique agency providing integrated marketing solutions with a 360-degree brand building approach in the region. We have assembled a team of passionate experts dedicated to driving brand success across multiple dimensions.