Responsable Marketing Opérationnel

Responsibilities

• Implement and manage marketing and communication strategies throughout the program lifecycle
• Design and manage online sales tools (Meta, emailing, SMS, newsletters, website) and offline supports (flyers, signage, brochures)
• Coordinate and monitor external service providers including communication agencies, writers, and illustrators
• Execute media plans, including channel selection, planning, and broadcasting
• Manage advertising budgets, including purchase orders, invoicing, and cost validation
• Monitor KPIs and analyze performance to provide strategic recommendations

Requirements

• Master's degree (BAC + 4/5)
• Experience in marketing and real estate promotion
• Strong analytical and synthetic skills
• Ability to balance strategy and operational tasks
• Proactive team player with project management skills
• Proficiency in Microsoft Office suite
• Strong interest in AI tools

About the Company

Cogedim, part of the Altarea Group, is a real estate developer and property owner involved in the entire real estate value chain, creating urban value through sustainable and innovative developments.