Responsable Commercialisation Omnicanale Services

Responsibilities

• Define commercial action plans and growth marketing strategies to maximize service attachment rates
• Co-construct digital acquisition strategies and ensure visibility in web and mobile purchase funnels
• Manage retention plans for subscribers to minimize churn
• Represent service offerings in key sales animation meetings and collect field needs
• Federate store networks and customer relations centers around service solutions
• Collaborate with training teams to equip sales advisors with modern selling techniques
• Design and lead internal sales challenges based on attachment rates and subscriber recruitment
• Explore new channels through brand partnerships and B2B service formulas

Requirements

• Solid experience in commercial animation and sales network management
• Strong expertise in omnichannel strategies
• Deep understanding of subscription mechanics, recurring revenue, and retention
• Experience managing or piloting B2B/SME business models
• Fluent English
• Analytical mindset with ability to drive by KPIs (ROI, attachment rates)
• Strong interpersonal skills and ability to lead cross-functional teams

About the Company

Boulanger is a specialist in home equipment, appliances, and multimedia, with over 70 years of experience and 25,000 references available across 200 stores, its website, and its application.