Research Director, Marketing Audience Insights

Responsibilities

• Lead end-to-end quantitative and qualitative research projects to inform brand strategy and reputation
• Own the full research process including briefing, design, survey launching, analysis, and narrative delivery
• Partner with marketing, communications, and newsroom leaders to scope methodologies for business questions
• Design research approaches for concept testing, creative evaluation, brand tracking, and message testing
• Implement campaign measurement approaches including media tagging and brand tracking studies
• Translate complex findings into executive-ready communications and presentations
• Manage multiple research projects, timelines, and vendor relationships
• Collaborate with internal research partners to integrate brand research with audience and product insights

Requirements

• 10+ years of experience in marketing research or consumer insights
• 3+ years of experience leading marketing and communications effectiveness measurement programs
• Proven experience in brand research, brand tracking, and campaign measurement
• Expertise in both quantitative research (large datasets) and qualitative research (discussion guides, screeners)
• Experience managing external research partners and vendors
• Experience presenting research findings to senior leadership

Preferred Qualifications

• B.A./B.S. degree in a relevant field such as Psychology, Marketing, Cognitive Science, or Human Factors Engineering

About the Company

The mission of The New York Times is to seek the truth and help people understand the world through independent journalism and world-class digital experiences.