Requirements

5+ years marketing experience, Field marketing exposure, Full funnel marketing fluency, Analytical skills, Stakeholder management

Skills

MarketingDigital MarketingSEO

Act as the primary link between corporate marketing and local General Managers to drive regional growth
Deliver weekly performance reports covering spend, leads, ROAS, and key trends to regional GMs
Lead quarterly market reviews to evaluate channel mix, budget pacing, and local competitive landscapes
Manage market-level campaign activation and coordinate with the performance media team
Develop and own regional offer strategies and promotional calendars in partnership with local leadership
Provide local market context for OOH placement, media channel selection, and geo-targeting decisions
Surface emerging market threats and local opportunities from the field back to the corporate marketing team
Build trusted relationships with GMs to ensure the "voice of the field" is represented in corporate planning

5+ years of marketing experience with meaningful exposure to local or field marketing
Fluency in full-funnel marketing channels including paid search, paid social, display, and local SEO
Strong analytical skills with the ability to translate performance dashboard data into actionable recommendations
Proven ability to build credibility and manage relationships with non-marketing stakeholders
Excellent communication skills and the ability to manage multiple markets and stakeholders simultaneously

Experience in home services, multi-location, or franchise marketing environments
Familiarity with Power BI or similar business intelligence platforms
Background working within a centralized marketing structure with field-facing responsibilities
Experience in a high-growth, operationally-driven business

Horizon Services provides professional cooling, heating, plumbing, and electrical services with a commitment to 100% customer satisfaction.