Regional Marketing Director at Horizon Services - ScoutJobs - The AI-curated global job board
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Horizon Services
Posted 24 days ago

Regional Marketing Director

Horizon ServicesRegional Marketing Director

Requirements

5+ years marketing experience, Field marketing exposure, Full funnel marketing fluency, Strong analytical skills, Stakeholder management

Skills

SEOPower BI

About the role

Responsibilities

  • Act as the primary link between corporate marketing and local General Managers to translate strategy into local execution
  • Deliver weekly performance reports to GMs covering spend, leads, ROAS, and key trends
  • Lead quarterly market reviews to analyze channel mix, budget pacing, and the local competitive landscape
  • Manage market-level campaign activation and coordinate with the performance media team
  • Own the regional offer strategy and promotional calendar in partnership with local leadership
  • Provide competitive intelligence and surface emerging market threats or opportunities from the field
  • Represent the "voice of the field" in corporate planning processes, including budget cycles and creative briefing

Requirements

  • 5+ years of marketing experience with meaningful exposure to local or field marketing
  • Fluency in full-funnel marketing channels including paid search, paid social, display, and local SEO
  • Strong analytical skills with the ability to translate performance dashboard data into actionable recommendations
  • Proven ability to build credibility and trusted relationships with non-marketing stakeholders
  • Excellent communication skills and high organizational ability to manage multiple markets simultaneously

Preferred Qualifications

  • Experience in home services, multi-location, or franchise marketing environments
  • Familiarity with Power BI or similar business intelligence platforms
  • Background working within a centralized marketing structure with field-facing responsibilities
  • Experience in a high-growth, operationally-driven business

About the Company

Horizon Services provides professional cooling, heating, plumbing, and electrical services with a commitment to 100% customer satisfaction.

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Regional Marketing Director

Horizon Services · Hartford

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