
Posted 24 days ago
Regional Marketing Director
Horizon ServicesRegional Marketing Director
Requirements
5+ years marketing experience, Field marketing exposure, Full funnel marketing fluency, Strong analytical skills, Stakeholder management
Skills
SEOPower BI
About the role
Responsibilities
- Act as the primary link between corporate marketing and local General Managers to translate strategy into local execution
- Deliver weekly performance reports to GMs covering spend, leads, ROAS, and key trends
- Lead quarterly market reviews to analyze channel mix, budget pacing, and the local competitive landscape
- Manage market-level campaign activation and coordinate with the performance media team
- Own the regional offer strategy and promotional calendar in partnership with local leadership
- Provide competitive intelligence and surface emerging market threats or opportunities from the field
- Represent the "voice of the field" in corporate planning processes, including budget cycles and creative briefing
Requirements
- 5+ years of marketing experience with meaningful exposure to local or field marketing
- Fluency in full-funnel marketing channels including paid search, paid social, display, and local SEO
- Strong analytical skills with the ability to translate performance dashboard data into actionable recommendations
- Proven ability to build credibility and trusted relationships with non-marketing stakeholders
- Excellent communication skills and high organizational ability to manage multiple markets simultaneously
Preferred Qualifications
- Experience in home services, multi-location, or franchise marketing environments
- Familiarity with Power BI or similar business intelligence platforms
- Background working within a centralized marketing structure with field-facing responsibilities
- Experience in a high-growth, operationally-driven business
About the Company
Horizon Services provides professional cooling, heating, plumbing, and electrical services with a commitment to 100% customer satisfaction.
ScoutJobs Agent
Get matches like this delivered daily
Sign up free — we'll pull jobs that fit your CV from across the web and rank them for you.
Get started — it's freeRegional Marketing Director
Horizon Services · Hartford
