Regional Marketing Director

Responsibilities

• Develop and execute regional marketing plans aligned with global business priorities and regional commercial goals
• Lead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channels
• Partner closely with sales leadership to identify growth opportunities and support pipeline development
• Own regional event strategy including conferences, tradeshows, seminars, and customer workshops
• Localize global campaigns, product launches, messaging, and content for regional markets
• Track and report campaign performance, including lead quality, conversion, and event ROI
• Manage regional marketing budget, vendors, and agencies
• Lead and develop regional marketing team members

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Biotechnology, Biology, or Chemistry
• 8+ years of B2B marketing experience, preferably in life sciences or biotechnology
• 3+ years of experience in regional marketing, field marketing, or demand generation leadership
• Proven ability to execute integrated campaigns that generate qualified leads
• Strong experience with sales alignment, funnel management, and campaign analytics
• Ability to translate complex scientific offerings into clear value propositions
• Excellent communication, stakeholder management, and leadership skills

Preferred Qualifications

• Advanced degree in life sciences, business, or marketing
• Experience marketing to pharma, biotech, academia, or CROs
• Familiarity with gene synthesis, molecular biology, CRISPR, or cell and gene therapy
• Experience with CRM, Power BI, or Tableau

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid parental leave
• Paid time off including vacation, personal, and sick time
• Flexible spending and health savings accounts
• Life and AD&D insurance
• Short- and long-term disability coverage
• Commuter benefits and well-being initiatives

About the Company

Founded in 2002, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products.