Regional Key Account Manager On-Trade

Responsibilities

• Achieve sales, distribution, and visibility objectives within the assigned On-Trade sector (cash & carry, wholesalers, clubs, and bars) based on set KPIs.
• Manage local negotiations with buyers and implement merchandising strategies.
• Execute and evaluate regional or national promotional activities.
• Maintain optimal stock levels and collect competitor intelligence.
• Support the Regional On-Trade Director in recruiting, onboarding, and training new team members.
• Provide continuous coaching and field accompaniment to Sales Representatives to ensure best practices.
• Analyze regional business data (Volume, Salesforce, Nielsen) to recommend and implement action plans.
• Manage regional key accounts and develop regional commercial agreements to grow business.

Requirements

• Bac+2/+3 degree in Commerce or Marketing.
• Minimum 3 years of experience in the CHR (Cafés, Hotels, Restaurants) sector.
• Strong knowledge of the spirits or liquid market.
• Proven ability in coaching, accompaniment, and sales management.
• Strong interpersonal skills and a result-oriented mindset.
• Fluency in English is a plus.

Benefits

• Competitive compensation structure designed to reward individual and company performance.
• A premium professional experience within the high-end spirits industry.
• A wide range of social benefits that reflect company values and support employee well-being.

About the Company

Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft.