Project Manager Loyalty Program

Responsibilities

• Shape and support the adidas global membership program, adiClub, by coordinating global campaigns and assets.
• Optimize campaign development and rollout processes to ensure operational excellence and streamlined workflows.
• Co-create campaign concepts, member journeys, and activation strategies alongside creative, CRM, and product teams.
• Enhance the member experience by identifying opportunities for personalization and seamless digital integration.
• Communicate across global teams and regions to align stakeholders and manage expectations.
• Develop scalable toolkits, templates, and playbooks to support local market activation while maintaining global consistency.
• Drive innovation in loyalty marketing by translating member insights and digital trends into actionable strategies.

Requirements

• University degree in Business Administration, Marketing, or a comparable qualification in project management.
• 2–4 years of experience working within a digital environment.
• Hands-on experience with data and analytics tools such as Amplitude or Appsflyer.
• Proficiency in using CMS platforms for content management and structured publishing workflows.
• Strong CRM management skills, including experience with segmentation, automation flows, and reporting.
• Ability to conceptualize and optimize end-to-end digital customer journeys.
• Fluency in both German and English.
• Strong organizational skills with a data-driven and solution-oriented mindset.

About the Company

act.3 is a global community of real people who shape the future of brands through people, community, and culture. Originally starting as an exclusive partner of adidas, UEFA, and FC Bayern, we have grown into a global network of over 250 individuals across 18 offices. We approach marketing holistically, specializing in strategy, creative, and experiences to create real change in people's lives.