Programming Data & Insights Analyst

Responsibilities

• Analyze programming, audience, and digital performance data across TV, FAST, and YouTube platforms
• Build and maintain dashboards to track the performance of matches, competitions, and programming blocks
• Transform complex datasets into strategic insights to support content acquisition and scheduling decisions
• Develop executive presentations that translate numerical data into compelling narratives for leadership
• Monitor performance trends including audience ratings, digital engagement, and viewership patterns
• Identify opportunities to optimize content positioning and promotional strategies based on data analysis
• Support forecasting and performance projections for upcoming competitions and programming initiatives
• Collaborate with Programming, Marketing, Digital, and Revenue teams to drive data-driven decision making

Requirements

• Bachelor's Degree in Data Analysis, Data Science, Statistics, or a similar field
• Proven experience in BI, media analytics, audience measurement, or performance analysis
• Advanced proficiency in Excel or Google Sheets
• Experience with BI tools such as Looker Studio or Power BI
• Solid understanding of TV ratings metrics (e.g., Rat%, Share, Reach, ATS)
• Knowledge of YouTube Analytics (e.g., watch time, peak concurrent, CTR, retention)
• Strong presentation skills with the ability to use PowerPoint or Google Slides for storytelling
• High analytical rigor and attention to detail

Preferred Qualifications

• Previous experience in the sports media or broadcast industry
• Proficiency in SQL, Python, or R

Benefits

• Competitive salary and Brazilian employment contract
• 30 days of paid annual leave
• Equipment provided
• Public transportation and food vouchers
• TotalPass (gym allowance)
• Clude (preventative healthcare)

About the Company

Sporty Group is a leading sports media and technology company. We leverage data and innovation to deliver engaging content and experiences to audiences worldwide.