Programmatic Trader Analyst

Responsibilities

• Manage and optimize digital programmatic ad campaigns across CTV, display, video, and audio channels using proprietary automated bidding platforms.
• Monitor day-to-day programmatic buys to ensure maximum performance and return on investment (ROI) for clients.
• Track campaign performance against Key Performance Indicators (KPIs) and make data-driven decisions regarding bid strategies, ad frequency, and delivery.
• Proactively identify and resolve campaign setup and performance issues in collaboration with ad operations teams.
• Utilize tools like Excel and Power BI to organize, consolidate, and interpret large datasets to drive strategic insights.
• Communicate complex data insights and campaign strategies to diverse internal stakeholders.

Requirements

• 1+ years of experience in programmatic trading or digital campaign management within the advertising or online media space.
• Strong analytical mindset with a focus on profit margins and campaign delivery.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Bachelor's Degree.
• Excellent written and verbal communication skills.
• High attention to detail and ability to work in a fast-paced, collaborative environment.

Preferred Qualifications

• Experience with video advertising.
• Ability to learn technical skill sets such as using APIs to automate campaigns.
• Experience with data visualization tools like Power BI.

Benefits

• Comprehensive medical, dental, and eye care coverage.
• 401(k) program with company match.
• Access to virtual doctor appointments and mental health therapy sessions.
• Generous Paid Time Off (PTO) and nine paid holidays per year.

About the Company

Premion, a division of TEGNA, is a leading advertising services platform that provides local and regional advertisers access to premium long-form episodic content. We aggregate advertising inventory from over 80 OTT sources to provide a streamlined, one-stop-shop solution for digital media placement.