Programmatic Specialist

Responsibilities

• Develop, implement, and monitor campaigns across various platforms including Amazon DSP, DV360, Mediamath, Teads Ad Manager, and Rappi Amplify
• Manage and optimize digital budgets across multiple platforms to ensure KPI achievement
• Create, update, and distribute performance reports, interpreting data to share actionable findings with the team
• Consult with planning teams to provide strategic recommendations regarding creatives, audiences, and buying methods
• Research and adopt new technologies and methodologies to improve media buying efficiency
• Manage multiple simultaneous projects with a high level of responsibility and organization

Requirements

• Bachelor's degree in Marketing, Advertising, Communication, or a related field
• Minimum of 3 years of experience in Digital Marketing and paid advertising across different business verticals
• Advanced proficiency in Demand Side Platforms (DSP) such as Amazon DSP, DV360, or Mediamath
• Strong analytical skills and the ability to interpret complex data sets
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, and Outlook)
• Excellent communication skills and the ability to work effectively with clients and media partners
• Proven project management skills and the ability to work in fast-paced, changing environments

Preferred Qualifications

• Diplomas or certifications in Digital Marketing
• Experience with media measurement and audience tools
• Familiarity with various project management software

About the Company

Dentsu is a global leader in innovation, exploring new ways to reach, engage, and nurture relationships with audiences. For over 120 years, we have driven a multiplier effect for clients through Integrated Growth Solutions, underpinned by our promise to innovate to impact.