Programmatic Campaign Manager

Responsibilities

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native
• Identify third-party data segments, manage audience lists, and curate publisher lists
• Negotiate and implement direct and private marketplace (PMP) deals with media partners
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP
• Monitor campaign pacing, ad verification, brand safety, and viewability daily
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing
• Interpret and report on attribution models to illustrate the impact of programmatic tactics
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track and report success
• Collaborate cross-functionally with AdOps, SEM, and Paid Social teams

Requirements

• 3+ years of experience in programmatic advertising activation and planning
• Hands-on experience with major DSPs including DV360 and Amazon DSP
• Ability to translate complex digital media metrics into meaningful campaign stories
• Strong organizational and project management skills
• Proficiency in placing tracking pixels via GTM and building conversion/attribution models

Preferred Qualifications

• Experience with The Trade Desk

About the Company

Adswerve is an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps brands and agencies unlock new opportunities for growth through digital marketing ROI.