Programmatic Associate

Responsibilities

• Manage large cross-channel media budgets across display channels to maximize ROI on performance-oriented campaigns
• Partner closely with US account management teams to ensure accuracy in strategy, setup, and execution for new launches
• Oversee end-to-end display campaigns, including tagging, trafficking, and continuous optimization
• Deliver regular reporting and campaign updates to the account management team
• Maintain high performance standards by optimizing CPM inventory to meet CPA and CTR goals

Requirements

• 2+ years of experience managing performance campaigns on display inventory
• Proven experience with Demand Side Platforms (DSPs) such as DV360 or AppNexus
• Deep understanding of the programmatic ecosystem
• Strong analytical ability and data-driven mindset
• Fluency in English
• Willingness to work during US Eastern Standard Time (EST) hours

About the Company

Zeta Global is a data-powered marketing technology company that combines a massive proprietary data set with Artificial Intelligence to unlock consumer intent and personalize experiences. Our Zeta Marketing Platform powers end-to-end marketing programs for some of the world’s leading brands across Email, Display, Social, Search, and Mobile channels.