Program Manager, Brand & Experiences

Responsibilities

• Serve as the lead writer for the team, crafting articles, executive communications, briefing documents, and go-to-market plans.
• Develop and execute partnership strategies to expand the reach of experiential and storytelling programs.
• Identify and secure mission-aligned collaboration partners, including brands, culinary organizations, and media platforms.
• Build compelling narratives that translate food culture and sourcing standards into persuasive stories.
• Collaborate cross-functionally with Sustainability, PR, Social, Culinary, and Merchandising teams to activate integrated marketing programs.
• Own creative storytelling from concept through activation to ensure brand alignment and quality.
• Define and track success metrics to measure partnership impact on brand perception and engagement.

Requirements

• 5+ years of program or project management experience.
• Demonstrated excellence in writing across multiple formats (articles, executive communications, marketing copy, etc.).
• Experience developing and managing external partnerships or collaborations.
• Experience working cross-functionally across marketing, communications, and/or merchandising teams.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Experience using data and metrics to determine and drive improvements.

Preferred Qualifications

• Background in journalism, editorial, or professional writing.
• Experience in food, grocery, CPG, or lifestyle brand marketing.
• Knowledge of food systems, sourcing, sustainability, and community-building.
• Experience developing experiential or event-based partnerships.
• Familiarity with brand measurement frameworks, including sentiment analysis and engagement metrics.

About the Company

Whole Foods Market is the leading natural and organic foods retailer. Our Brand Engagement & Experiences team sits at the intersection of food culture, purpose-driven content, and immersive activations that connect customers, Team Members, and communities to the higher purpose at the heart of our brand: nourishing people and the planet.