Product Strategy & Operations Lead, Ad Performance

About the Company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

Responsibilities

• Develop and maintain product strategy for Roku's performance advertising portfolio
• Analyze systems, workflows, and dependencies across ad delivery, bidding, targeting, forecasting, and measurement
• Partner with Product Management, Ad Sales, Operations, and Legal to unblock revenue opportunities
• Establish frameworks for scaling across Roku’s direct channels and in-stream video ads businesses
• Serve as the directly responsible individual for performance advertising GTM initiatives
• Own the operational readiness and launch execution for new performance buying products

Requirements

• 4+ years of experience in strategy and operations, growth or performance marketing, or equivalent
• Experience managing performance budgets and understanding optimization decisions
• Ability to shape product strategy through market analysis and competitive insights
• Strong systems thinking and ability to scale operational processes
• Exceptional communication, influence, and analytical skills
• Experience using AI to increase productivity in research and professional tasks

Preferred Qualifications

• Experience building or scaling performance advertising products in a digital platform environment
• Understanding of outcome-based buying systems like CPA bidding and conversion optimization