Product & Segment Marketing Manager

Responsibilities

• Own the Real Estate vertical strategy including SFR, BTR, Multifamily, and Commercial segments
• Research and validate market opportunities, buyer personas, and unmet needs
• Translate product capabilities into differentiated value propositions
• Design and execute fast, test-and-learn go-to-market plans for new products
• Build content including landing pages, case studies, whitepapers, and sales decks
• Partner with Sales and Demand Generation to pilot and scale campaigns
• Track market response, pilot performance, and conversion metrics to refine positioning

Requirements

• 5–8 years in B2B marketing, ideally in PropTech, Real Estate, or SaaS
• Experience launching new products or entering emerging markets
• Proficiency with Salesforce, HubSpot, or other marketing automation tools
• High comfort level with AI tools and data-driven experimentation
• Exceptional storytelling and communication skills

Benefits

• Health, dental, and vision insurance
• 401K with company match
• Paid time off (PTO)
• Short and long-term disability insurance
• AD&D and life insurance

About the Company

SeekNow is a property intelligence platform powering faster, smarter property decisions through a nationwide network of inspectors and advanced technology.