
Posted 10 days ago
Product Owner
TEGNAProduct Owner - CTV Monetization
Requirements
3–5 years product management experience, Knowledge of CTV and streaming ad-serving platforms, Experience with AVOD ad experiences, Understanding of user acquisition funnels, Proficiency in Jira and Confluence, Experience with Amplitude and LaunchDarkly, Familiarity with VAST/VMAP and DAI
Skills
Product ManagementCTV
About the role
Responsibilities
- Lead full-stack product teams to deliver monetization and growth features for Connected TV platforms.
- Own and prioritize the product backlog, balancing ad requirements, acquisition needs, and delivery timelines.
- Translate Ad Sales and Marketing goals into actionable user stories and acceptance criteria.
- Partner with cross-functional stakeholders to execute roadmap goals through agile scrum ceremonies.
- Own the measurement framework for monetization, tracking yield, fill rate, CPM, and conversion rates.
- Design and interpret A/B tests on acquisition flows and registration prompts using experimentation tools.
- Contribute to product strategy with a focus on AVOD, sponsorship formats, and paid acquisition efficiency.
Requirements
- 3–5 years of product management experience with a focus on business-outcome-driven roadmaps.
- Knowledge of CTV and streaming ad-serving platforms.
- Experience with AVOD ad experiences and sponsorship formats.
- Understanding of user acquisition funnels, including deep linking and conversion rate optimization.
- Proficiency in Jira and Confluence.
- Experience with Amplitude (or similar analytics) and LaunchDarkly (or similar experimentation tools).
- Familiarity with streaming ad delivery concepts such as VAST/VMAP and DAI.
Preferred Qualifications
- Experience working in fast-paced environments with multiple concurrent stakeholder relationships.
- Ability to translate complex ad operations requirements into technical product specifications.
- Strong commercial instincts and the ability to turn data into actionable revenue insights.
Benefits
- Comprehensive medical, dental, and eye care coverage.
- 401(k) program with a 100% match on the first 4% of pay.
- Access to virtual doctor appointments via Teladoc and therapy sessions via Spring Health.
- Generous Paid Time Off (PTO) and nine paid holidays per year.
About the Company
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing trusted local news and services. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.
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TEGNA · New York
