Product Marketing Specialist

Responsibilities

• Design and optimize direct sales marketing strategies to hit revenue and performance targets
• Collaborate with content creators to develop compelling marketing collateral and sales materials
• Plan, execute, and manage multi-channel campaigns including email, social, and paid ads
• Analyze funnel and campaign performance to translate data into actionable insights
• Refine audience segmentation and personalization to boost conversion rates
• Partner with the Membership Business Unit to align marketing with business goals
• Monitor customer feedback and sentiment to inform campaign adjustments

Requirements

• 3+ years of experience in product marketing, campaign management, or a related field
• Proven track record of planning and executing successful direct sales marketing campaigns
• Strong understanding of funnel marketing and human psychology
• Proficiency with marketing analytics tools and data-driven decision making
• Excellent communication and project management skills
• Demonstrated use of AI tools in marketing or strong AI proficiency

Preferred Qualifications

• Experience with membership or subscription-based products
• Familiarity with paid advertising platforms and advanced segmentation strategies
• Bachelor’s degree in Marketing, Business, or a related field