Product Marketing Specialist

Responsibilities

• Conduct strategic and cross-sector product marketing projects to ensure alignment with company strategy
• Lead go-to-market initiatives, launches, repositioning, and product evolutions from discovery to adoption
• Build and sustain brand positioning by translating complex pedagogical concepts into clear narratives
• Develop key messaging, storytelling, and enablement materials for sales and pedagogical teams
• Support product lifecycle strategies including adoption, engagement, retention, and expansion
• Analyze data, school feedback, and market insights to guide communication and prioritization decisions
• Connect product initiatives to portfolio strategies, cross-selling, and the broader ecosystem
• Act as a technical reference in product marketing, building bridges between departments

Requirements

• Solid experience in Product Marketing, Product, or Strategy
• Experience in B2B, education, or technology contexts preferred
• Degree in Marketing, Product, or related fields
• Ability to lead complex projects with autonomy and strategic vision
• Strong communication and interpersonal skills for high-complexity environments

Preferred Qualifications

• Experience in the education sector
• Previous experience working with portfolio ecosystems or multiple brands
• Experience launching educational products or EdTech solutions

Benefits

• Meal and/or food allowance
• Health and dental insurance
• Transportation vouchers
• Extended maternity and paternity leave
• Childcare assistance
• Wellness partnerships (Wellhub and Zenklub)
• Education incentives
• Flight discounts
• Pet health insurance partnership
• Access to Arco teaching materials for employees' children
• Partnerships for MBA and Postgraduate studies