Product Marketing Specialist

Responsibilities

• Drive, deliver, and monitor successful product and service launches in collaboration with product management and key market stakeholders
• Own and develop differentiated positioning and messaging for current and new products, including value propositions, personas, and USPs
• Translate business priorities into effective campaigns and activation activities across various channels and markets
• Maintain an overview and follow-up on ongoing projects and performance reporting
• Foster close collaboration with central and local sales, divisional marketing, and other cross-functional teams to ensure effective execution

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum 5+ years of experience in marketing, product marketing, or related commercial roles
• Proven experience in a global B2B environment
• Experience managing product launches, digital campaigns, or cross-functional marketing projects
• Strong project management, coordination, and stakeholder management skills
• Proficient in English (written and verbal)

Preferred Qualifications

• Knowledge of segmentation, positioning, and customer-oriented marketing principles
• Fluency in additional languages such as Swedish, French, or Italian

Benefits

• Opportunity to work in a challenging, global, and multi-cultural environment
• Exposure to a wide range of business areas and a global network of colleagues
• A role with true impact on the future success of a leading industrial company

About the Company

Alfa Laval is a global leader in heat transfer, separation, and fluid handling. We pioneer solutions for the future, unlocking the full potential of precious resources in vital areas including energy, food, water, and shipping. We combine a 140-year-old heritage with an innovative, open start-up culture to shape a more resourceful and less wasteful world.