Product Marketing Professional

Responsibilities

• Own the go-to-market strategy for SketchUp, focusing on product positioning, segmentation, and cross-functional execution
• Drive GTM execution for product and feature launches by building and scaling launch plans and playbooks
• Act as the voice of the customer by using market insights and qualitative/quantitative feedback to validate value propositions
• Create core product positioning, messaging, and competitive analyses to support sales initiatives
• Collaborate cross-functionally with Product, Growth, Sales, and Customer Success teams to bring products to market
• Identify segment opportunities and influence stakeholders on product pricing and models
• Manage win/loss programs and develop business cases for new products and features
• Equip internal teams through training on market problems, personas, and competitive intelligence

Requirements

• 5+ years of product marketing experience, ideally within B2B software or SaaS
• Degree in marketing or equivalent practical experience
• Proven track record of delivering high-impact, multi-channel GTM strategies using data and insights
• Experience with the Jobs to be Done (JTBD) framework or Outcome-Driven Innovation
• Strong skills in conducting customer interviews and developing user personas
• Expert project management skills with experience in an Agile environment
• Proficiency with Google Apps and Miro
• Exceptional verbal and written communication skills with the ability to build consensus among stakeholders

Preferred Qualifications

• Product Marketing Alliance core certification
• MBA degree
• Experience with SketchUp or a background in the Architecture, Engineering, and Construction (AEC) industry

About the Company

Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. Through core technologies in positioning, modeling, connectivity, and data analytics, Trimble enables customers to improve productivity, quality, safety, and sustainability across industries such as agriculture, construction, geospatial, and transportation.