Product Marketing Manager

About the Company

Zello is a voice-first communication platform, powered by our industry-leading push-to-talk technology, to improve collaboration and productivity for desk-less workers. With over 175+ million users, we’re the #1 rated push-to-talk app in the world, delivering 9 billion messages a month.

Responsibilities

• Collaborate on vertical positioning for Retail, Hard Hats, and Aviation segments
• Define ICPs, personas, value propositions, and competitive differentiation
• Translate customer pain points into enterprise messaging and ROI narratives
• Build vertical deal kits including sales decks, 1-pagers, and discovery guides
• Develop enterprise-ready proof such as case studies and security/compliance FAQs
• Run competitive and market intelligence to establish win/loss feedback loops
• Execute go-to-market strategies for new and existing product features
• Partner with Product, Sales, and Enablement to plan and execute launches

Requirements

• 3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
• Experience building sales enablement that impacts pipeline outcomes
• Ability to craft ROI narratives and business cases
• Strong writing and messaging skills for complex product value
• AI-native workflow proficiency for research and GTM deliverables
• Familiarity with analyst organizations like Gartner and Forrester

Preferred Qualifications

• Vertical experience in retail, construction, aviation, or logistics
• Experience with partner enablement and channel motions
• Familiarity with voice communications, mobility, or security/compliance messaging