Product Marketing Manager

Responsibilities

• Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement
• Manage online advertising and display campaigns, specifically third-party app advertising via mobile ad networks
• Plan and execute daily content across various channels including social media and mobile app videos
• Create strategies for generating innovative growth ideas via paid channels
• Manage advertising campaign execution, optimization, and traffic data analysis
• Track attribution and analyze key metrics including CAC, traffic quality, and ROI
• Provide performance reporting and actionable insights on all mobile marketing campaigns
• Identify and manage new and existing content providers
• Drive new customer acquisition via the mobile app

Requirements

• Experience in Mobile App marketing, UAC, and app install campaigns (Google, Facebook, Apple Search Ads, etc.)
• Proficiency with Google Analytics, Appsflyer, Clevertap, and other mobile attribution tools
• Experience in paid mobile app marketing, digital marketing, or display and search marketing
• Strong understanding of Lifetime Value (LTV) concepts and applications
• Proven track record in delivering customer acquisition growth and optimization
• 4+ years of experience in App Marketing, digital marketing, or content management
• Data-driven mindset with excellent analytical and problem-solving skills