Product Marketing Manager

Responsibilities

• Devise messaging and content strategy in collaboration with Product Management to drive sales success and product line growth.
• Write and develop diverse marketing content, including web copy, eBooks, video scripts, infographics, buyer’s guides, and sales pitch decks.
• Develop product positioning that eloquently conveys value propositions and differentiates products in global markets.
• Communicate compelling product stories to sales teams, partners, and clients through training, presentations, and demos.
• Plan and manage the cross-functional implementation of new product launches and releases.
• Conduct market research and engage with industry analysts to keep a pulse on product trends.

Requirements

• 10 years of B2B product marketing experience.
• 5+ years of B2B product marketing experience specifically within the cybersecurity industry.
• Proven experience working with or marketing to IT Security professionals and Managed Service Providers (MSPs).
• Ability to explain complex technical concepts clearly to both technical and non-technical audiences.
• Willingness to travel up to 25% of the time.
• Bachelor’s degree in business, marketing, or equivalent professional experience.

Preferred Qualifications

• Experience in endpoint, SASE, Identity, MDR, or NetSec cybersecurity product marketing.
• Advanced degree or professional certifications in business, marketing, or a technical field.
• Proficiency with Wrike and Salesforce.
• Expertise in creating high-impact PowerPoint presentations and webinars.

Benefits

• Comprehensive medical, dental, vision, disability, and life insurance.
• 401(k) with employer match.
• Paid parental leave and 10 paid holidays.
• Healthcare HSA with employer contribution.
• Education assistance program and employee referral program.
• Support for fertility care, adoption, and dependent care.

About the Company

WatchGuard Technologies, Inc. is a leader in cybersecurity, providing essential tools to protect businesses and their data. We focus on delivering high-quality security solutions across endpoint, network security, and SASE product lines.