Product Marketing Manager

Responsibilities

• Devise outbound messaging and content strategies in collaboration with Product Management to drive sales success and product line growth.
• Write and develop diverse marketing content, including web copy, eBooks, video scripts, infographics, buyer’s guides, competitive battle cards, and sales pitch decks.
• Develop product positioning that conveys value propositions and differentiates products in global markets.
• Plan and manage the cross-functional implementation of product launches and new releases.
• Create sales enablement and partner training materials focused on cloud-native security architectures and Zero Trust frameworks.
• Conduct competitive analysis and market research on Cloud Security, SASE, Zero Trust, and Identity Security markets.
• Partner with Sales Engineering and Threat Research teams to align messaging with evolving cloud threats and customer priorities.

Requirements

• 10 years of B2B product marketing experience.
• 5+ years of B2B product marketing experience specifically within the cybersecurity industry.
• Proven experience marketing to IT Security professionals and Managed Service Providers (MSPs).
• Bachelor's degree in business, marketing, or equivalent professional experience.
• Willingness to travel up to 25% of the time.

Preferred Qualifications

• Experience marketing Cloud Security, Zero Trust Security, Identity Security, SASE, CASB, or ITDR technologies.
• Demonstrated success supporting go-to-market initiatives for cloud-delivered or SaaS-based cybersecurity products.
• Familiarity with cloud platforms such as AWS, Microsoft Azure, and Google Cloud Platform (GCP).
• Cybersecurity certifications or training related to Cloud Security or Zero Trust frameworks.

Benefits

• Comprehensive medical, dental, vision, disability, and life insurance.
• 401(k) with employer match.
• Paid parental leave and 10 paid holidays.
• Education assistance program and dependent care HSA match.
• Support for fertility care and adoption assistance.

About the Company

WatchGuard Technologies, Inc. provides advanced cybersecurity solutions to help organizations secure users, identities, devices, applications, and data across hybrid and cloud-first environments.