Product Marketing Manager

Responsibilities

• Own the product marketing strategy for Trust & Safety and Community/Creator product portfolios
• Craft compelling positioning and messaging that translates complex, nuanced product features into clear value propositions
• Develop and execute go-to-market strategies for new product launches, including audience segmentation and channel strategy
• Partner with Product Management to influence roadmap priorities through market insights and competitive intelligence
• Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns
• Navigate sensitive topics such as harassment, content moderation, and creator safety with strategic precision
• Define and track key performance indicators for product adoption, retention, and sentiment
• Champion the creator and community voice internally to inform product and marketing decisions

Requirements

• 5+ years of product marketing experience, preferably in consumer technology, social platforms, or the creator economy
• Demonstrated experience marketing products in sensitive or complex spaces (e.g., AI, trust & safety, or community health)
• Proven track record of developing product positioning that resonates with diverse consumer audiences
• Experience leading cross-functional go-to-market efforts from strategy through execution
• Strong analytical skills with the ability to translate data into actionable marketing strategies
• Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences
• Experience working closely with product management teams to influence roadmap and strategy

Preferred Qualifications

• Experience in the livestreaming, gaming, or social media space
• Background in community management, AI, content moderation, or trust & safety
• Experience marketing specifically to creator or developer audiences
• Familiarity with the Twitch platform and creator ecosystem
• Experience with crisis communications or sensitive product communications

Benefits

• Medical, Dental, Vision & Disability Insurance
• 401(k) with matching
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount

About the Company

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. We are on a quest to empower live communities, providing a space where thousands of communities come together every day.