Product Marketing Manager

Responsibilities

• Own the end-to-end GTM strategy for all product launches across real estate marketplace, mortgage, fractional ownership, and rental solutions.
• Develop differentiated positioning and messaging frameworks tailored to distinct personas including investors, homebuyers, and agents.
• Partner with Growth and CRM teams to optimize user journeys, activation campaigns, and upsell/cross-sell strategies.
• Build and maintain a competitive intelligence program to track market trends and competitor shifts in the UAE PropTech and FinTech sectors.
• Create sales enablement toolkits, including pitch decks, battle cards, and product one-pagers.
• Define and track product marketing KPIs, using data to measure launch effectiveness and user adoption.

Requirements

• 8+ years of experience in product marketing, with at least 3 years in a senior or lead capacity.
• Proven experience in FinTech, PropTech, or SaaS industries.
• Proficiency with marketing and analytics tools such as Moengage, Amplitude, Adjust, GA, BI, and Looker.
• Expertise in GTM strategy, positioning frameworks, and competitive research.
• Strong analytical and storytelling skills with the ability to translate complex products into simple value propositions.
• Ability to operate in a fast-paced, high-growth environment and build functions from scratch.

Preferred Qualifications

• Experience marketing real estate, mortgage, or investment products in the UAE or MENA region.
• Familiarity with product-led growth (PLG) motions and self-serve adoption strategies.
• Exposure to AI-powered marketing tools and automation platforms.
• Experience with pricing strategy and packaging for financial or subscription products.

About the Company

Prypco is a leading PropTech and FinTech company dedicated to transforming the real estate experience through innovative digital solutions.